about

Lets talk

Empowering Women's Fertility preservation

Fem App helps women manage the fertility preservation process with confidence and support.

The Problem

Fertility preservation is complex and unpleasant for women

Reasons

Reasons

*

Women depend on medical staff, but there isn't enough manpower to support them effectively.

*

Not all the information they need is concentrated in one place.

*

Information is provided at wrong stages and in the wrong amount.

*

Women typically do the procedure as a last resort.

Consequences

Waste of time

Managing multiple records and searching for answers can be time-consuming and frustrating.

Frustration
& Stress

High stress levels can impair fertility and delay the preservation process.

Loneliness

Navigating this challenging process can lead to profound feelings of loneliness and lack of support.

Solution

An app that will allow women to:

Follow their personal process, Understand what stage of the process they are in and what they need to do

Consume an available and updated knowledge center

Manage a close support system, participate and use a distant support circle

An app that will allow women to:

Solution

Goals

Communicating with the medical team and making clinic appointments through the app

Goals

Market research

Parallel markets I explored

Wellness and lifestyle

Pregnancy and period trackers

Health information and health center

Task management and reminders

Social media and support networks

Health information and health center

Social media and support networks

Task management and reminders

Wellness and lifestyle

Pregnancy and period trackers

User research

Who did I interview?

Single women

Who went through the process

*90% Did more than one round

Nurses

Who accompanied women in the process

*50% pass through the process

single woman

At the beginning of the process

social groups

In the field of fertility preservation

Single women

Who went through the process

*90% Did more than one round

Nurses

Who accompanied women in the process

*50% Pass through the process

single woman

At the beginning of the process

social groups

In the field of fertility preservation

Conclusions User research

Conclusions user research

Empowering Women with Control

#1 Empowering Women with Control

Women want to be in control during the process. To support this, the next steps and preparation tasks/tips will be presented on the home page.

Enhancing Support During Medical Procedures

#2 Enhancing Support During Medical Procedures

Women feel less lonely when they have someone with them during injections and procedures. To support this, a feature is added to the app for managing support from family and friends during the process.

Reducing Anxiety About Injection Availability

#3 Reducing Anxiety About Injection Availability

Women report anxiety about limited injection availability and buying them in stages, as recommended by the clinic. To address this, a feature is added to the app to check pharmacy stock and offer online purchase options.

Easing Loneliness with Community Support

#4 Easing Loneliness with Community Support

Some women lack support during injections and feel ashamed to share their feelings with relatives. To ease loneliness, a community feature will be added for women to share their thoughts and experiences during the process.

Logo

The pair of letters form a circular shape, each supporting the other, reflecting the medical center's values for women.

Font

H1, L, Almoni neue

h2, M, Almoni neue

Transmits stability and reliability feel.

Ploni DL

Transmits a warm, feminine, and inviting feel.

Transmits a warm, feminine, and inviting feel to the user

Colors

Blush Red

Blush Pink

Blush Red

Blush Pink

Midnight Blue

Frosted Pearl

Main

Illustrations

Text

Colors

illustration

Used tool: Midjourny

The combination of colors and delicate brushstrokes is visually pleasing, relaxing, and invites further exploration, thoughtfully considering the user's mental state.